- Interim Vice President/Director of Sales
- Director of Marketing & Brand Strategy
- Visitor Services Director
- Discover Denton Welcome Center and DentonRadio.com Manager
- Meeting Sales Manager
- Discover Denton Welcome Center Retail Manager
- Creative Marketing Manager
- Sales and Servicing Manager
- Digital Marketing Coordinator
- Information & Servicing Coordinator
- Tour Guide
Director of Marketing & Brand Strategy
Veronica Maldonado is the Director of Marketing & Brand Strategy for the Denton Convention & Visitors Bureau. Veronica is responsible for ensuring brand integrity in CVB external and internal communications. She manages content development and distribution across all CVB platforms and channels.
From the moment she discovered the tourism industry in 2007, Veronica was an eager and quick learner and she immediately became passionate about Denton. She took on the challenge of introducing Discover Denton’s brand to an ever-evolving digital and social world. One of her favorite projects is co-hosting the Denton Food Tours which uses video to introduce Denton’s eclectic food scene to visitors.
Veronica’s team leadership skills were fostered during her eight years of service in the Texas Army National Guard. Her ability to understand and teach a variety of people was cultivated during her five years as Volunteer Coordinator at J. Erik Jonsson Community School, a program of the Salesmanship Club of Dallas, where she assisted in increasing parent involvement in a collaborative process to educate low-income families.
Service to the community is important to Veronica. She is a very active member of her church. As a bilingual member, she has served as a translator, teacher and a council member for her parish. In an effort to preserve and spark interest about the history in her own community, Veronica has also served as the Chair of the Publications Committee on the Denton County Historical Commission.
Veronica and her husband, Jerry, are raising their two daughters, Krystal and Isabel, in Horse Country just northeast of Denton. Her spare time is spent at soccer and basketball games, volunteering at school, and driving young teenagers to the movies or the mall. But her true passions are reading about history, running, playing sports and dancing.
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