story_2___img_2100a_w640The Best Western Premier Crown Chase Inn & Suites in Denton, TX was recognized for three brand awards at Best Western International’s annual North American Convention held recently in Orlando, Fla. The awards were presented in front of more than 2,000 industry peers. The Best Western Premier Crown Chase Inn & Suites was the only hotel out of more than 2,400 properties in the U.S. and Canada to receive all three designations.

“These awards recognize those Best Western hotels that truly demonstrate the highest levels of quality, service and commitment to the brand,” said P.G. West, board chair of Best Western International’s Board of Directors. “We are very pleased with the Best Western Premier Crown Chase Inn & Suites’ exceptional performance and commitment to the brand.”

The hotel was honored with the following three awards:

  • M.K. Guertin Award – this prestigious award is bestowed upon those Member properties that have represented the vision of Best Western’s founder and best demonstrated exceptional levels of service, quality, value and commitment to the brand. The hotels must also meet design and customer care standards, as well as other membership requirements, to qualify.
  • Design Champion – this select honor is bestowed upon the Member properties whose design and construction is deemed most impressive by an independent panel of judges, comprised of professional members of the American Society of Interior Designers and the American Institute of Architects.
  • Customer Care Champion – this select honor is bestowed upon those Member properties that demonstrate and best exemplify exceptional levels of service and care. The hotels must also meet design standards and other membership requirements to qualify.

Contributing to these awards was the fact that the Best Western Premier Crown Chase in Denton received the Best Western Chairman’s Award for the 3rd straight year, the hotel chain’s highest honor for outstanding quality standards. The Chairman’s Award recognizes Best Western International hotels scoring in the top five percent of all 2,400 North American properties in cleanliness and maintenance. The Denton hotel is one of only 28 hotels out of Best Western International’s 2,400 North American properties to have received the perfect inspection score of 1,000 points out of a possible 1,000.story_2_image_2_w640

“We are extremely proud of our first Best Western Premier hotel located in Denton, Texas. This new construction property offers many of the best accommodations and amenities available in the upscale market. In addition, it is performing in the Top 1% of Best Western for overall cleanliness with a perfect 1000 point score,” said Ron Pohl, Senior Vice President of Brand Management and Member Services of Best Western International. “Also, they received our highest honor for customer and community service, based on our founder, the M.K. Guertin Award of Excellence, one of only 11 hotels to receive this award in 2011.”

With 74 guestrooms and convenient guest services such as free high-speed internet access, in-room microwaves & refrigerators, ceiling fans, a free hot breakfast, a resort-style pool, a lounge, and 1,781 sq ft of meeting space, the Best Western Premier Crown Chase Inn & Suites is an ideal place to stay, whether for a relaxing vacation or for an important business meeting. The hotel is located at 2450 Brinker Road, conveniently located on “Hospitality Hill” off of Interstate 35E and is within walking distance of several area restaurants, including On the Border, Red Lobster, Texas Roadhouse, and Olive Garden.

About Helm Hotels Group Best Western Priemier Crown Chase Inn & Suites is owned and operated by Helm Hotels Group, family owned and operated for over 25 years.   Helm Hotels Group also owns hotels in Forney, McKinney, Greenville, and Lufkin. More information about Helm Hotels Group can be found at