The American Bus Association (ABA) announced that the Denton Arts & Jazz Festival, to be held on April 27-29, 2012, has been designated as one of the Top 100 Events in North America for 2012 by an experienced expert tourism industry selection committee. Inclusion in the Top 100 list, published as a supplement to the September/October issue of Destinations magazine, spotlights the Denton Arts & Jazz Festival for offering excellent entertainment value to tour groups and individual travelers from around the world.
With the release of ABA's 2012 Top 100 Events in North America, ABA celebrates 30 years of the program. What began as a way for motorcoach operators to incorporate new product into their itineraries has grown to be one of the most sought-after lists by travel professionals, motorcoach operators and the general public.
"The attractiveness of the Arts & Jazz Festival as a don't-miss entertainment value is only part of why its selection this year is such a distinction for Denton," said Peter J. Pantuso, CTIS, ABA's president and CEO. "The real news here is that Arts & Jazz has been recognized as a potential magnet for tourism dollars, at a time when reenergizing domestic tourism is so important to our spirit and our economy. The honor gives Denton an important boost in visibility among professional tour planners."
According to researchers at The George Washington University and Dunham and Associates, one overnight visit by a motorcoach group can leave from US $5,000 to more than US $11,000 in a local destination's economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes.
"Motorcoach groups spend more and stay longer,” Pantuso said. “That's why Arts & Jazz is truly a local economic asset. There is no better way to jump-start tourism than to attract motorcoach groups to a great event and convince them to extend their stay."
Arts & Jazz Executive Director, Carol Short was thrilled with the award, "Selecting the Denton Arts & Jazz Festival as one of North America's 100 Best Events for 2012 from the American Bus Association is a wonderful honor, not only for our organization but for Denton's citizens and the business community. Recognizing the Denton Arts & Jazz Festival as a destination for tourism that helps boost the economy for our community makes us all proud partners."
ABA's 2012 Top 100 Events Selection Committee selected the Arts & Jazz Festival from hundreds of event nominations submitted by ABA members. Judges considered the event's broad appeal, its accessibility to motorcoaches, skill at handling large groups, and a variety of other relevant criteria.
The Arts & Jazz Festival is scheduled for April 27, 28, & 29 of 2012.