Denton. Original. Independent.
Mull it over for a minute. Look at the image. Think about the words. What does it mean? What is it saying?
This is our brand. It conveys in a single image the essence of this place: Denton, Texas. Understanding our brand is the first step to understanding our vibe. And tuning to our vibe is the key to unlocking your own uniquely-customized, Denton-centric adventure.
The word original is a broad application. It’s more a description of spirit than physical attribute, though the spirit is manifested in the physical fabric of our city. The creative energy fueled by our universities, arts community, music industry, small business community, the North Texas Horse Country – it drives originality. Another example of our originality is our vibrant downtown. It’s the real thing, no faux about it. We hold fast to our history while progressively moving ahead. We hold originality in high regard.
Independent is more of the same spirit and springs from the same attributes as original. Consider our burgeoning music scene, for instance. Denton is known around the world for the music movement that’s been organically evolving here for many years. Interestingly, though, there is not a specific “Denton sound” that anyone can identify in a word. That is
the result of original and independent. The sound is a combination of individual sounds where writers, musicians, poets and venues have their own messages, rhythms, tunes and atmospheres. Listeners get the entire breadth, as varied or not as they choose. And again, in the surrounding horse country, we have the most diverse equine population and disciplines in one area than anywhere else on Planet Earth. That’s independent, and it results in a lively, energetic culture.
The weathered appearance of the brand is quite intentional. Think about your favorite pair of jeans.
They’re likely a bit worn-looking, because they are your favorite. They fit you perfectly, comfortably. And they wouldn’t fit anyone else in just the same way. Our brand says that’s how Denton fits too.
Denton is a place where people come to pursue their passions, and we’ve shared their dreams and journeys for more than 150 years. You’ll see it in our year-round festivals, museums, galleries and shops. You’ll taste it in the delectable art of local chefs and unique dining. You’ll feel it in our vibe.
Welcome to Denton. Now get ready for something different, an experience no other has had before, because this one is yours: Original. Independent.